iKAG Consulting · Planning Tools

U.S. Market Planner

Define your products. Allocate to markets. Plan your investment.

Winery & Currency
1 EUR = 1.08 USD
Product Lineup

Define each SKU for the U.S. market.

Three-Tier Waterfall

Forward: what does your ex-cellar become at shelf? Reverse: what ex-cellar hits your target SRP? Edit margins per SKU.

Add SKUs in the SKU Plan tab first.
Pricing Tools

Your pricing tools live in the portal. This page links each SKU to the right tool.

Add SKUs in the SKU Plan tab first.
Allocation vs. Plan

Break down your SKU Plan targets by state and distributor. Enter % of each SKU's target cases per distributor.

SKU Plan Target
—
Allocated
0
Gap
—
set targets in SKU Plan
State & Distributor Breakdown

Add states, then distributors. Enter % of each SKU's total cases.

Add SKUs in the SKU Plan tab first.
From Your SKU Plan
Total Cases
—
from SKU Plan
Revenue (USD)
—
SKU A&P Budget
—
from SKU Plan
SKUs
—
Market Investment Line Items

Additional market spend beyond A&P.

Trade Support
—▾
Market Development
—▾
Brand Building
—▾
Digital & Media
—▾