Pricing›3-Tier Architecture

U.S. Market 3-Tier Pricing Calculator

Pricing Architecture · Reset

Reset this wine

Start this universe's deal over from a clean 40% baseline. Your ex-cellar, FOB and the wine itself stay put.

This clears

All quantity-tier discounts, DA & winery support
Custom retail & bullseye targets
The frontline override (back to auto)
Importer DA spend levels
Retail margins → 40% brand standards

This keeps

Ex-cellar & importer FOB
Tariff, state tax & handling
Order volumes (the plan)
The wine's identity

Affects the Direct universe only · can't be undone.

Winery Pricing

Winery

Country

Wine

Varietal

Color

Alcohol

Pack

btl

Size

Ex-Cellars

€

€—

Tariff

Trade Policy

COGS / Btl

Winery GP: —

A&P Budget

Samples

$ /cs

part of A&P

Portfolio Tier

Winery Notes

Importer Pricing

Ex-cellar to FOB — currency conversion, handling, and depletion allowance tiers

distributor imports · pays tariff + freight

Currency

Rate → USD

LIVE

Ex-Cellars

$—

Cost Waterfall

+ Origin Handling

+ Tariff importer share

—

$ COGS Total—

+ Importer margin

—

$ FOB / Case

Assumes full shared containers

Importer DA Spend

DA Spend Check

Distributor Pricing

FOB to distributor — laid-in build, frontline, quantity deal levels

Quantity Deal Levels

Laid-In Cost Build

FOB / Case

—

Freight

State Tax

dist share

Tariff

Laid-In

—

Retail Pricing

Shelf to consumer — brand standards + retail calculator

Retail Brand Standards

Shelf

★

Feature

Deep

Club

Retail Calculator

Enter GP% or Retail

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Three-Tier P&L

Economics for every player in the chain

3-Tier Pricing Architecture

The full U.S. three-tier build — winery → importer → distributor → retail, with tariffs, FOB, laid-in and every deal level in one place.

Winery

Wine

just calculating? open the Pricing Calculator →

Import Pricing

Upload a winery's pricing PDF or paste a list — AI drafts the rows, you confirm each before it saves to the King

Formulas computed server-side

Winery

Drop a PDF here, or click to choose a filePricing sheet, price list, or spec sheet — up to 15MB