Official Decision
Enter inputs
◇ Break-Even
GP%
Sales Growth
Revenue Growth
Core Inputs
the request + the pricing basis (auto-fills from the SKU)
Volume Assumptions
Pricing Waterfall
three-tier flow — enter any value and the rest calculate
Imp —
Dist —
Ret —
$
$
$
$
%
%
%
Current Support DA —
Pick a wine to fill the pricing basis.
↗ Requested DA Impact
Requested Support DA —
Approval Criteria
all 3 checks must pass — this is the hard gate
GP% Check
—
Need ≥ 25.0%
Sales Growth vs No Support
—
Need ≥ 25.0%
Revenue Growth vs No Support
—
Need ≥ 25.0%
Policy: Programs must clear GP%, sales growth, and revenue growth thresholds. Break-even analysis provides coaching context but does not override this gate.
Volume Comparison
Financial Comparison
Executive Summary
Enter inputs to see the summary.
Break-Even Analysis
coaching context — does NOT override approval criteria
Enter inputs to see break-even.
Quick Read for Sales
🎯All 3 approval checks must be green for a yes.
📊Break-even tells sales what must improve to get there.
🛡️GP% appears once inputs are complete.
📈Revenue growth appears once inputs are complete.
🔧Best levers: lower DA, sell more cases, hold shelf price.
💡Use the gap rows to coach the next version of the ask.
Summary / Notes
capture the commercial takeaway, key risk, and next step
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How to Use This Model
How to Use This Model
| Section | How to read it | What drives a yes |
|---|---|---|
| Assumptions | Enter last-year cases, TY current forecast, requested DA, FOB, COGS, and the TY no-support case count. | Use realistic inputs; aggressive assumptions create false positives. |
| Volume Comparison | Compare TY current support, TY no-support, TY requested DA, and LY same-period cases. | Requested DA should drive ≥ 25% sales growth vs TY no-support. |
| Financial Comparison | Review the TY scenarios and LY same-period economics across DA, GP%, FOB sales, net sales, and total GP$. | Requested DA should hold GP% ≥ 25% and grow revenue ≥ 25% vs TY no-support. |
| Approval Criteria | Three checks matter: GP%, Sales Growth, Revenue Growth. All must be green. | GP% ≥ 25%, Sales Growth ≥ 25%, Revenue Growth ≥ 25%. |
| Break-Even | Cases needed to match current revenue and GP$ at the requested DA. | Raise forecast cases, reduce requested DA, or improve price realization. |
| Salesperson Actions | Use the gap rows to see what needs to improve before resubmitting. | Best levers: more cases, smaller DA ask, stronger retail price, better mix, tighter period. |