iKAG — LIFT DA Model

Verdict

three gates — all must pass to approve Computed server-side

Enter inputs

Requested GP%

—

needs ≥ 25%

Unit Growth

—

vs no-support, ≥ 25%

Revenue Growth

—

vs no-support, ≥ 25%

Break-even readout appears once inputs are complete.

Inputs

volumes & DA vs pricing basis

Winery

Wine

The DA Request

Period Start

Period End

LY Cases (same period)

TY Cases — Current Support

TY Cases — No Support

TY Cases — Requested DA

Current DA / case

$

Requested DA / case

$

Pricing Basis — prefilled from the SKU

FOB / case

$

COGS / case (ex-cellar)

$

Distributor Margin

%

Retailer Margin

%

Shelf Impact (SRP / bottle)

DA level	FOB	Dist	SRP / btl
—

Scenario Comparison

four forecasts side by side

Scenario	Cases	DA/cs	GP/cs	GP%	Net Sales	Total GP
Enter inputs to compare scenarios.

Incremental — Requested vs Current

what the extra DA actually buys

Incr. Revenue

—

Incr. GP$

—

Incr. DA Spend

—

GP$ per DA$

—

Saved Analyses

for this winery

Select a winery to see its saved analyses.

Pricing › LIFT DA Model

LIFT DA Model

Verdict

Inputs

Scenario Comparison

Incremental — Requested vs Current

Saved Analyses